The world of social media is always evolving, and if you’re a business owner, entrepreneur, or digital marketer in Australia, staying ahead of the curve is key. It’s no longer enough to just be active on Facebook, Instagram, or Twitter. Today, new social media platforms are rising, offering fresh opportunities to connect with audiences, build brand awareness, and drive growth. At Smart Electronics, we’ve seen firsthand how leveraging the right digital tools can transform a business’s online presence. So, let’s take a casual yet strategic dive into the top 5 emerging social media platforms that are shaping the marketing landscape in Australia.
1. TikTok – The Short-Form Video Giant
TikTok is no longer just a space for viral dances or comedy skits; it’s now one of the most powerful platforms for marketing. In Australia, TikTok has quickly gained momentum among younger audiences, making it a perfect choice for brands targeting Gen Z and Millennials.
Why TikTok is essential:
- Short-form video content is highly engaging.
- Advanced algorithms help brands reach the right audiences.
- TikTok Ads allow precise targeting and measurable ROI.
For businesses, creating authentic, entertaining, and informative content can open doors to incredible brand exposure.
2. BeReal – Authentic Social Sharing
BeReal has been making headlines as a refreshing alternative to highly curated platforms. Its concept is simple: users get one daily prompt to share a real-time photo, capturing authenticity and spontaneity. In Australia, younger audiences have been adopting it quickly.
Why BeReal matters for marketing:
- Focuses on real, unfiltered engagement.
- Brands can build stronger trust by showing the “behind-the-scenes” side.
- Early adopters can stand out before the platform becomes saturated.
BeReal gives businesses the chance to connect on a personal level, building genuine relationships with followers.
3. Clubhouse – Audio-First Conversations
Clubhouse introduced the concept of drop-in audio chat rooms, and while its global hype has stabilized, it’s still gaining traction in Australia. For brands, it’s a space to share expertise, connect with thought leaders, and create meaningful discussions.
Why Clubhouse works for marketing:
- Builds authority through live conversations.
- Great for networking with professionals and industry peers.
- Provides a unique space for Q&A sessions and product launches.
For marketers who want to establish thought leadership, Clubhouse can be a game-changer.
4. Lemon8 – Lifestyle Content With a Twist
Owned by the creators of TikTok, Lemon8 is gaining buzz as a lifestyle-focused platform blending Instagram-like visuals with Pinterest-style recommendations. In Australia, it’s catching the attention of content creators who love visually rich storytelling.
Why Lemon8 is worth exploring:
- Perfect for brands in fashion, fitness, food, and travel niches.
- Allows creative visuals with informative content.
- Early marketing strategies on Lemon8 can lead to significant growth.
It’s an ideal platform for businesses that rely heavily on aesthetic presentation and inspiration-driven marketing.
5. Twitch – Beyond Gaming
Twitch may have started as a gaming-focused live-streaming platform, but its scope has expanded. In Australia, more creators are using Twitch to share music, art, tech discussions, and even educational content. For brands, it opens a unique way to tap into live engagement.
Why Twitch stands out:
- Live interaction creates strong community bonds.
- Ideal for product launches, tutorials, and Q&A sessions.
- Partnerships with influencers bring authentic promotion.
Businesses that embrace Twitch can position themselves as innovative and community-driven.
Final Thoughts
Social media marketing in Australia is no longer limited to traditional giants. Platforms like TikTok, BeReal, Clubhouse, Lemon8, and Twitch are rewriting the playbook.
Each one offers unique opportunities for connecting with audiences in authentic and engaging ways.
At Smart Electronics, we understand how essential it is for brands to stay agile in the ever-changing digital world. Whether it’s experimenting with short-form video, joining authentic conversations, or exploring lifestyle-driven platforms, these emerging channels are the future of online marketing.
If you’re looking to supercharge your social media strategy, now is the perfect time to explore these platforms. Stay innovative, stay consistent, and most importantly—stay connected with your audience.